Dr. Panca Hadi Putra, B.Sc. (Hons), M.Bus.

Assistant Professor
Head of Public Relations


Dr. Panca Hadi Putra, B.Sc (Hons), S.H., M.Bus. is an assistant professor at the Faculty of Computer Science, Universitas Indonesia. His current research interests are in the fields of user experience, online learning/e-learning, digital business, entrepreneurship/startups and legal tech. Apart from being active as a lecturer and researcher, he assists faculty management as a Public Relations Manager.

Before entering the academic world, he was active in entrepreneurship and became a consultant for various brands/clients starting from Fortune 500 companies such as PT. Sony Indonesia, PT. Tupperware Indonesia, category-leading companies such as PT. Kalbe Nutritionals, PT. Darya Varia Tbk., Del Monte Indonesia, to non-profit organizations such as the British Council and the Sayap Ibu Foundation.


  • Dr./Ph.D. (Computer Science, Universitas Indonesia)
  • M.Bus. (Business, The Australian National University)
  • B.Sc. (Hons.) (Information Systems, Sunway University)

Research Interests

User experience, Online Learning/E-learning, Startups, Legal Tech

Selected Publication (Information Systems/E-business)

Selected Publication (User Experience/Usability/Design)

Selected Publication (E-learning)

Fields of Expertise